Bing Advertising Intensive March 2014
Event on 2014-02-25 13:00:00
Comprehensive Bing Training
Exciting things are happening in the word of Bing Advertising! Learn how you can increase visitor conversion in this comprehensive intensive.
Learn how to create, manage and analyze high-performing online advertising campaigns across the Bing™ network. Learn account fundamentals, keyword selection, differences and advantages, ad creation and setup, and how to successfully launch campaignsLight refreshments provided.
Bing Advertising Intensive Part One- Tuesday February 25th, 1 – 4:30 pm
Bing Advertising Intensive Part One- Tuesday March 11th, 1 – 4:30 pm
Bing Advertising Outline:
Become a Bing Ads expert and work towards becoming a Bing Ads Accredited Professional. Learn how to create a search advertising campaign set up correctly, manage and optimize your campaigns, managing your budget and analyzing your campaigns and ROI. We will also cover what you need to know to successfully complete the Bing accreditation exam to become a Bing Ads Expert.
- Bing Ads:
- Getting Started
- Introduction to Campaigns and Ad Groups
- Importing Campaigns, Ad Groups and Keywords
- Bidding and Traffic Estimation
- Writing an Effective Ad
- Choosing Keywords
- Introducing Dynamic Text
- Bing Ads Targeting
- Keyword Match Options
- Campaign Exclusions
- Content Ads
- Campaign Optimization
- Click Quality
- Bing Ads Reports
- Where is My Bing Ads Ad?
- Editorial Review
- Campaign Analytics
- Bing Ads Intelligence Tool
- Bing Ads Editor Account Basics
- Bing Ads Editor Customization
- Bing Ads Editor Campaign Optimization
- Bing Ads Budgeting and Billing
Learn how to create, navigate and manage PPC accounts in Bing Advertising. Bing is at an all-time high. Its 16% market share is second to Google's 66.9% as of October 2012 (source according to comScore). As the second highest reaching search engine, many marketers are turning to Bing to round out their advertising efforts and to create new opportunities for a far reaching ad spend with some campaigns being considerably lower costing than Google AdWords. Our comprehensive Bing class will teach you the basics up through making the most use of the Bing Ads Editor and campaign optimization. DemandQuest reserves the right to change class dates, times and fees at any time.
About your Google AdWords Seminar Leader:
Ted Kozlowski: Silicon Valley veteran and current President of DemandQuest, Ted Kozlowski is a seasoned technology sales and marketing executive. He’s been a featured speaker and teacher in North Carolina, California and Minnesota representing companies such as Network Solutions, The Institute for Entrepreneurship at the University of North Carolina, Homestore.com, Computer Associates and many more. He has shared his expertise on social media strategy, Google AdWords Advertising, Google Analytics and InBound Marketing with local chambers and at national conferences. He has a passion for helping small and medium sized business owners learn how to increase their online presence and generate new business while avoiding scams.
Bing Advertising training brought to you by DemandQuest Marketing Institute
DemandQuest: the Twin Cities' only Google Certified Partner offering complete training.
DemandQuest was founded by marketing & sales entrepreneur Ted Kozlowski. Having crafted marketing solutions for a variety of organizations and industries, and having worked extensively with such internet marketing companies as Google, Yahoo!, Microsoft, Facebook and LinkedIn, DemandQuest’s founder and instructors are uniquely qualified to take the guesswork out of your marketing efforts and provide processes and solutions that are easy to use and affordable for businesses of all sizes.
at DemandQuest HQ
2112 Broadway Street NE
Minneapolis, United States
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