Bing introduces SERP changes designed to increase search speed
Bing has introduced a number of changes that will imminently be made to its search engine results pages. Many of the changes aim to help users find the information want at greater speed. For example, the 'Page Zero' feature suggests appropriate …
Read more on Vertical Leap News (press release)
Where is Paid Search Going in 2014?
The 90-minute discussion covered four topics: SERP changes, verticalization, data and encryption, and mobile. Panelists were Joseph Kerschbaum – Senior Client Strategist at 3Q Digital, Frank Kochenash – VP Products & Services at Mercent, and Gagan …
Read more on Business 2 Community
The Content Effectiveness Snapshot: Reports to Drive Revenue
It shows you if you are getting higher (or lower) CTRs for your organic ranking that should be expected given your average SERP ranking for the period. This is useful because it allows you to identify underperforming SERP listings. Improving them will …
Read more on QueryClick
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